In anticipation of the end of third-party cookies, Pierre Fabre Laboratories will be installing the First-id solution on the French sites of the Avène and A-derma brands.
With this identification solution, the dermo-cosmetic laboratory will be able to identify its web users on all its domains, enrich its customer knowledge with all its 1st party data and activate its data on the +85 sites powered by First-id, promises First-id.
First-id, which is celebrating its first anniversary, has already been deployed by 12 media groups, including Libération and Le Point, as well as Webedia and Unify.