YOUR NEXT GENERATION ID !

First party
Cross domain
Persistent
Compliant
Efficient

AS FEATURED ON

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WHY IS FIRST.ID SO GREAT ?

First party

A growing share of the targetable audience is already restricted by a couple of browsers, and will shrink to almost zero in the coming month. In this perspective, First.id provide a solution through a first party cookie that is set by the publisher, making it futureproof

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Compliant

Privacy-first by design, first.id is compliant with CNIL and GDPR regulations, and requires consent. Our technology is fully compatible with ORTB standards, Prebid, and google ppid.

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Cross domain

& persistent

First.id works on all browsers, in a persistent way, in a cross domain manner on nearly 100% of the consented audience, along with the duration of the consent.

Applis de voyage

Efficient

First.id facilitates your campaign targeting, but also its optimisation and attribution, on nearly 100% of the audience, on display, video, and audio.

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"With first.id, we are proud to be among the first ones to propose to the market an innovating technological solution to ally privacy needs with the adtech business concerns"

Denis Drouais - Directeur Plateformisation Webedia

Les gens de la technologie

COMMENT FIRST.ID PEUT VOUS AIDER ?

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PUBLISHERS

The constraint is always getting stronger for publishers : gathering consent is complex, browsers are ruling the market, logged audience are difficult to get massively.

The publisher makes the content, but get cut from half the revenu they should make, and all current proposed solutions are not really relevant in the mid term. This is where First.id can help you !

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SSPs / ADTECHs

Increase your match rate on every browser and across your publishers. First-id allows you to reach your users in a deterministic, privacy compliant way. Your bid requests are directly identifiable for the buyers, leading to all yield factors increment.

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BUYERS / BRANDS

First-id helps you with targeting, as well as optimizing your frequency capping and your campaigns attribution on every browser, cross domains.

Your bids are more efficient, and therefore more bandwidth and cost efficient, not to mention RSE !

First.id can also give you insights about your customer base.