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WHY IS FIRST.ID SO GREAT ?
A growing share of the targetable audience is already restricted by a couple of browsers, and will shrink to almost zero in the coming month. In this perspective, First.id provide a solution through a first party cookie that is set by the publisher, making it futureproof
"With first.id, we are proud to be among the first ones to propose to the market an innovating technological solution to ally privacy needs with the adtech business concerns"
Denis Drouais - Directeur Plateformisation Webedia
COMMENT FIRST.ID PEUT VOUS AIDER ?
The constraint is always getting stronger for publishers : gathering consent is complex, browsers are ruling the market, logged audience are difficult to get massively.
The publisher makes the content, but get cut from half the revenu they should make, and all current proposed solutions are not really relevant in the mid term. This is where First.id can help you !
SSPs / ADTECHs
Increase your match rate on every browser and across your publishers. First-id allows you to reach your users in a deterministic, privacy compliant way. Your bid requests are directly identifiable for the buyers, leading to all yield factors increment.
BUYERS / BRANDS
First-id helps you with targeting, as well as optimizing your frequency capping and your campaigns attribution on every browser, cross domains.
Your bids are more efficient, and therefore more bandwidth and cost efficient, not to mention RSE !
First.id can also give you insights about your customer base.