"The announced end of third-party cookies is prompting many publishers to rethink their advertising strategy. At present - even before future Chrome developments - publishers are already losing up to half their advertising revenues on the Safari and Firefox environments.
A few weeks after its launch, the Webedia group and the Unify group are announcing the deployment on their sites of First-id technology, the 1st solution on the market to provide a deterministic cross-publisher identifier for 100% of the consent audience ." (...)
Read the full article on the Webedia website by clicking on this link
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