Mar 12 minCommuniqué de PresseFirst-id and Microsoft Advertising unlock new audiences with Publisher Provided ID (PPID)The goal First-id and Microsoft Advertising are collaborating to create a programmatic advertising solution that protects privacy and...
Feb 272 minCommuniqué de PressePRISA Media Partners with First-id to Advance the Cookie-Free EnvironmentIn a digital environment that is rapidly moving towards an era without third-party cookies, PRISA Media is positioning itself at the...
Feb 72 minCommuniqué de Presse366 is rolling out the First.id identifier solution to its publishers.At a time when Google has just begun to delete the last third-party cookies, the advertising world is in upheaval and many publishers are...
Jan 161 minCommuniqué de PresseAlternatives to cookies: First.id does as well as third-party cookies, according to a testThe 79 agency is putting alternative IDs to cookies to the test, starting with deterministic solutions, including EUID for Desjoyaux and...