Our news
Live Data enhances its “Data & Intentions” offering through the integration of First-id
29 May 2026
Live Data enhances its "Data & Intentions" offering through the integration of First-id to provide greater reach, continuity, and performance…
CTV & digital: finally measuring the real impact of campaigns
27 March 2026
How can you tell if your CTV campaigns are actually generating visits, conversions… or business?Even today, most players can't answer…
First-id, Klox and Rock en Seine: +52% ROAS Thanks to Our Meta CAPI Solution
10 October 2025
Paris, September 23, 2025 – First-id is proud to announce a strategic partnership with Klox, the entertainment-focused media agency, and…
First-id integrates natively into Edgee: 3 clicks, 10 minutes to regain full control of your first-party data
6 October 2025
First-id, France’s leading solution for deterministic, cookieless identification, announces its native integration within Edgee — the Edgee Computing platform that…
First-id and Decentriq: From Data Collaboration to Media Activation
13 June 2025
In a context where data collaboration becomes a cornerstone of responsible advertising, First-id and Decentriq are taking a new strategic…
First-id on apps : “All our clients can now install first-id on their mobile applications”
5 June 2025
From web to cross-device, First-id is undergoing a transformation and aims to exceed one million euros in revenue this year,…
Google’s AI Overviews: 6 levers to remain visible and effective thanks to first-party data
3 June 2025
On May 20, 2025, Google made a major strategic shift official: its search engine is becoming an answer engine, boosted…
Third-Party Cookies: The Great Comeback (or Not)? Why First-Party Data Remains More Essential Than Ever
6 May 2025
Five years of announcements, U-turns, promises, and prototypes... only to end up back at square one. That’s how many in…
Drive-to-Store Measurement: An Unprecedented Mobile Web ROI with Deterministic Identifier
29 April 2025
For an automotive campaign, 366 decided to work with Smart Traffik and First-id to measure the effectiveness of drive-to-store advertising…
Rethinking Ad Targeting: Partnership Between First-id and Implcit
28 April 2025
First-id and Implcit are joining forces to offer a strong and innovative European alternative in an advertising market undergoing major…
With or without third-party cookies: how to reach over 50% of internet users?
24 April 2025
In a fragmented digital environment, marketing strategies are being tested. First-id participated in a webinar organized by AntVoice, alongside Axeptio,…
First-id: Number 1 Deterministic Identifier in France according to Pubstack
10 April 2025
The programmatic advertising market is undergoing profound changes in France. According to the latest study published by Pubstack during its…
