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PRIVACY POLICY OF First-id

1 - Object 

The First-id company has developed a solution allowing website and mobile application publishers to have a unique identifier for each of their visitors, for the purpose of improving the browsing experience, through the personalization of content. and advertisements displayed to you.

 

When you browse the sites and applications linked to First-id, subject to your explicit consent, First-id may assign you a unique identifier generated randomly and stored in a cookie associated with the First-id domain. This identifier is then sent to publishers who can use it to get to know you better.

First-id also implements processing consisting of operating a platform for purchasing advertising space, based on standardized technologies within the advertising ecosystem. These two processing operations are described below and are partly based on cookies.

 

What is a cookie" ?

A "cookie" is a series of information, generally small in size and identified by a name, which can be transmitted to your browser by a website to which you connect. Your web browser will keep it for a certain period of time, and send it back to the web server each time you reconnect to it. Cookies have multiple uses: they can be used to memorize your customer identifier with a merchant site, the current content of your shopping cart, an identifier allowing you to trace your navigation for statistical or advertising purposes, etc.

2 - Processing of creation and transmission of a unique identifier

a) What does this treatment consist of?

​When a visitor comes for the first time on a site linked to First-id, and once he has explicitly consented, his browser is redirected to the First-id portal which will determine if he already has a number of identification or if it is necessary to create one for him.

 

The number will then be transmitted to the publisher of the site consulted, which will generally store it in a cookie and use it for its own purposes of monitoring the navigation of Internet users.

 

This redirection is of the order of a few milliseconds, and therefore invisible to the visitor. This processing, carried out under the processing responsibility of the company First-id, is intended to create and transmit to site and application publishers a unique identifier allowing you to track your browsing.

b) What does the First-id identifier look like?

 The First-id identifier is a non-meaningful, randomly generated identifier.

Example of a First-id unique identifier: aevyknye48g9rx5328jr29839655w5pg

 

 c) What personal data does First-id process?

​First-id processes the following categories of data:

 

• Your unique First-id identifier, generated during your first interaction with the First-id portal.

• The URL of the web page from which our portal was called.

• Technical data related to http requests transmitted by your (IP address, user agent, etc.).

• Some other signals could be used, with your consent, like in certain cases your hashed email.

d) What data is kept by First-id?

​First-id only keeps technical logs to verify the proper functioning of its technical solution. These logs may contain:

 

• Your unique First-id identifier, generated during your first interaction with the First-id portal.

• The URL of the web page from which our portal was called.

• Technical data related to http requests transmitted by your (IP address, user agent, etc.).

• Some other signals could be used, with your consent, like in certain cases your hashed email.

e) What is the legal basis used by First-id?

​The processing carried out by First-id is based on your consent, obtained on the site or application of the user publisher of the First-id solution. Each website needs to get a consent from the user, it’s not global.

f) What are your rights?

In accordance with the GDPR, you have a right of access, rectification, erasure, portability, and limitation, by contacting the DPO of First-id at the contact details indicated below. You can also permanently withdraw your consent to the use of cookies by First-id at any time by going to the page https://whatismy.first-id.fr/ which allows you to manage your preferences with First-id and which allows in particular to deactivate the service permanently.

 

If you do not give your consent to First-id when you arrive on a site, you will not be redirected to the First-id portal and no cookies will be read or written by First-id.

 

In the event of non-respect of your rights by the company First-id, you have the right to lodge a complaint with the “Commission Nationale de l'Informatique et des Libertés” (www.cnil.fr).

 

3 - International data transfers

 

First-id uses subcontractors who may be required to make transfers outside the European Union. Relations with these subcontractors are contractually framed by means of the legal instruments provided for by the GDPR in order to ensure the highest possible level of protection for this data.

4 - Contact details of the DPO

 

If you have any questions or suggestions regarding this policy and our privacy practices, you may contact the First-id DPO:

by email : dpo@first-id.fr

by mail :

​​

​First ID

5 Avenue Jean-Monnet

92130 Issy-les-Moulineaux

France

Appendix :

First-id participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies. First-id’s identification number within the framework is 1178.

(Updated: 30/01/2024)

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