"The announced fin of third-party cookies is prompting many publishers to rethink their advertising strategy.
At the moment - even before future changes to Chrome - publishers are already losing up to half their advertising revenue on the Safari and Firefox environments.
Following announcements from Webedia, Unify, Prisma Media, CMI France, Libération and Le Point, the Marie Claire group has now announced that it is implementing the solution. "
For reading the full article on the alliance digitale website, click here