Microsoft Advertising (Formerly Xandr)

Intégrations
Msadvert

Wether you have chosen Microsoft Advertising (formerly Xandr) as your adserver and/or using it as a prebid bidder or your main programmatic ssp, first-id can be leveraged in many ways to cover your activations without any browser limitations, across all your users.

How can I do that ?

⚠️ IMPORTANT ⚠️ it’s important to get in touch with your Microsoft advertising contact before sending the ppid identifier, as this may be subject to contractual obligations on the part of the adserver.

The first-id cookie value can be passed to your adserver implementation via the Xandr PPID if you use Xandr as an adserver.

Please refer to the xandr official support documentation  for more information and integration details.

In the specific case of first-id, here’s what the optional Xandr tag parameter should look like:

apntag.setPageOpts({
           member: 958,
           user: {
               age: 25,
               externalUid: '10',
               userIds: [
                   {
                       "type": "extendedIDs",
                       "eids": [{
                           "id": "650349c9714c95f857f63dbd089683c3",
                           "source": "first-id.fr"
                       }]
                   }, // publisher first party IDs
               ],

​

💡 TIP :  ​Installing/using our notre SDK can greatly simplify the process of retrieving the first-id identifier and passing it on to your adserver.