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Find out how you can reconcile your first-party data using first-id as a reconcilation key in Permutive.

You can leverage the cross domain/device capabilities of first-id as a reconcilation key for all your audience segments inside Permutive interface.

Permutive first-party data segments can also be imported in your adserver so you can seamlessly activate your audiences based on the first-id identifier.

How can I do that ?

Enable First-id collection via the Permutive dashboard

To see the different identifiers, follow these steps :

  1. Navigate to your workspace dashboard
  2. on the left, select ‘Settings
  3. at the top, select the ‘Login’ tab


​To add First-id identifiers, follow these steps:​

  1. Navigate to dashboard > ‘settings’ > ‘Identifiers’.
  2. Select ‘Add an identifier’ (both red and green buttons work)
  3. Add the tag for the first-id identifier. Click OK, and you’re done.

Set up the JavaScript collector to route identifiers to Permutive

💡 TIP : ​Installing/using our notre SDK can greatly simplify the process of retrieving the first-id identifier and passing it on to your adserver.

⚠️ IMPORTANT ⚠️ This code is provided “as is”, without warranty of any kind, either express or implied. In no event will Permutive or First-id be liable for any claims, damages, updates or other liabilities. It is your responsibility to ensure that the code you use works properly on your media.


Code example :

(function() {
function main() {
    var firstId = getFirstId();
    if (!firstId || firstId.length !== 32)
    return null;

    window.permutive.identify([
    {
        'id': firstId,
        'tag': 'firstid',
        'priority': 2, // TODO: Set the right priority
    },
    ]);
}

function getFirstId() {
    return document.cookie.match('(^|;)\\s*firstid\\s*=\\s*([^;]+)')?.pop() || null;
}

main();
})();

Please also refer to the documentation on Permutive’s website