If you’re using Digiteka as your video player, integrating First-id allows you to pass the identifier to your ad server and Prebid SSP, enhancing their ability to target and optimize ad delivery.
How can I do that ?
💡 TIP : Installing/using our notre SDK can greatly simplify the process of retrieving the first-id identifier and passing it on to the digiteka video player. the example below is only intended if you do not have the sdk in place.
First, refer to the official Digiteka documentation for the integration of the player
you can then set the first-id value to let the player pass it to the ppid of your adserver by adding this parameter in the source url of the player iframe like in the example below :
<iframe src="//www.ultimedia.com/deliver/generic/iframe/mdtk/01173314/zone/69/showtitle/1/src/q5sxux3/ad/no/ppid/c61f9ef05a94c77d9c3bddb7ab6fb2ed"
width="534"
height="320"
allowfullscreen="true"
allow="autoplay"
referrerpolicy="no-referrer-when-downgrade"
>
</iframe>