Through Amazon Connections Marketplace, publishers can deploy the First-id token generation and connect programmatic demand through APS SSPs and Amazon demand, and begin driving incremental revenue within the hour.
How can I do that ?
1 – login to your Amazon Publisher Services account
2 – in the left hand menu, in the “connections Marketplace” submenu, choose “advertising identity”
3 – Click on the “view details” button on the first-id item
4 – Once you are on the first-id details page, click the “Get started” button and fill in the details about your websites network and submit the form, we should be informed via email and get in touch with you soon to validate your request !
5 – First-id needs the user consent to operate, so if your properties operate in the EU region, please add our TCF vendor (1178) to your cmp vendor list .
don’t hesitate to contact us directly if you have any more specific questions.