Our news
Weborama Integrates First-id into its Data Intelligence Platform
By offering its customers the option of using First-id as the key to reconciling their first-party data, Weborama is confirming its strategy of interoperability…
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
How companies can maximise the value of their own data DMEXCO 2024, themed 'Prompting the Future,' emphasised the importance of…
End of third-party cookies: Axeptio helps its advertiser customers work without third-party cookies with First-id, by Guillaume Bodereau (Axeptio)
No one will have missed Google's latest announcement before the August vacations. After numerous postponements and announcement effects, Google has…
Feedback from Prisma Media Solutions on the unique identifier solution: First-id
Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For the past 2 years, our teams…
How can you cope with the end of third-party cookies and improve the effectiveness of your marketing strategy?
Alert: end of third-party cookies postponed! Google has just announced a change in its timetable for the end of third-party…
First-id and Microsoft Advertising unlock new audiences with Publisher Provided ID (PPID)
The goal First-id and Microsoft Advertising collaborate to create a programmatic advertising solution that protects privacy and enables addressability, without…
366 deploys first.id identifier solution among its publishers
At a time when Google has just begun to delete the last third-party cookies, the world of advertising is in…
