At a time when Google has just begun to delete the last third-party cookies, the world of advertising is in upheaval, and many publishers are rethinking their advertising strategies.
Against this backdrop, 366, the advertising network for all regional daily press publishers, and First.id, the first-party identification solution, have formed a partnership to help publishers and advertisers work together without third-party cookies.
Already present on more than 100 sites belonging to 13 media groups, First.id will also support sites belonging to the Ebra, La Dépêche du Midi, Sud-Ouest, Rossel, Centre France, Nice Matin, Le Télégramme, La Provence, La Nouvelle République groups, etc., in leveraging their first-party data.
366 will have its own deterministic identifier for all PQR Internet users, enabling it to qualify and guarantee the addressability of all its audiences, regardless of browser (Chrome as well as Safari and Firefox…) for programmatic and direct sales of 366 1st party data.