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Third-Party Cookies: The Rule Becomes the Exception (eMarketer Study)
20 August 2024
Web Browsers Are Evolving: Third-Party Cookies, Once the Rule, Are Becoming the Exception How is this transformation impacting the market…
The End of Third-Party Cookies: Solutions for Responsible and Effective Advertising
2 July 2024
With the imminent disappearance of third-party cookies, the world of digital advertising is undergoing a revolution. Which tools and strategies…
Cannes Lions Debrief: highlights from day three
19 June 2024
First-id, 55 and Havas Converged: focus on interoperability, sustainability and AI. Pierre Raoul and Pierre Harand share their experiences with…
Gael Demessant, First ID: “We want to replace third-party cookies and offer new uses”.
12 June 2024
Gaël Demessant, DPO, CDO & Co-Founder of First-id, was a guest speaker at an Alliance Digitale roundtable during its “Cookieless”…
Publishers: Take Back Control of Your Advertising Revenue! Adzine Connect, Berlin
6 June 2024
Gaël and Valentine led a masterclass in Berlin, focused on the best strategies for publishers to regain control of their…
Prisma Media Case Study: 30% of Data Revenue Generated Solely with First-id
27 May 2024
Prisma Media Solutions: A Pioneer in Cookieless Advertising Prisma Media Solutions has established itself as a pioneer in exploring alternatives…
How can you cope with the end of third-party cookies and improve the effectiveness of your marketing strategy?
8 April 2024
Alert: end of third-party cookies postponed! Google has just announced a change in its timetable for the end of third-party…
First-id and Microsoft Advertising unlock new audiences with Publisher Provided ID (PPID)
6 March 2024
The goal First-id and Microsoft Advertising collaborate to create a programmatic advertising solution that protects privacy and enables addressability, without…
Elevate: How First-id Addresses Advertisers’ Cookieless Challenges
13 February 2024
Elevate is a consulting agency specializing in data and marketing technologies, dedicated to enhancing customer insights to optimize the user…
366 deploys first.id identifier solution among its publishers
7 February 2024
At a time when Google has just begun to delete the last third-party cookies, the world of advertising is in…
PMU Successfully Activates First-id: Agency 79 Case Study
17 January 2024
In response to the advent of cookieless advertising, Agency 79 is exploring alternative identifiers, with particular interest in solutions such…
Intermarché: A Pioneering Campaign Without Third-Party Cookies
31 December 2023
Silver Trophy – Minted Award, December 2023 InIntermarché, leveraging First-id identifiers from four media groups, successfully targeted its audiences on…
