Our news
Prisma Media Case Study: 30% of Data Revenue Generated Solely with First-id
27 May 2024
Prisma Media Solutions: A Pioneer in Cookieless Advertising Prisma Media Solutions has established itself as a pioneer in exploring alternatives…
How can you cope with the end of third-party cookies and improve the effectiveness of your marketing strategy?
8 April 2024
Alert: end of third-party cookies postponed! Google has just announced a change in its timetable for the end of third-party…
First-id and Microsoft Advertising unlock new audiences with Publisher Provided ID (PPID)
6 March 2024
The goal First-id and Microsoft Advertising collaborate to create a programmatic advertising solution that protects privacy and enables addressability, without…
Elevate: How First-id Addresses Advertisers’ Cookieless Challenges
13 February 2024
Elevate is a consulting agency specializing in data and marketing technologies, dedicated to enhancing customer insights to optimize the user…
366 deploys first.id identifier solution among its publishers
7 February 2024
At a time when Google has just begun to delete the last third-party cookies, the world of advertising is in…
PMU Successfully Activates First-id: Agency 79 Case Study
17 January 2024
In response to the advent of cookieless advertising, Agency 79 is exploring alternative identifiers, with particular interest in solutions such…
Intermarché: A Pioneering Campaign Without Third-Party Cookies
31 December 2023
Silver Trophy – Minted Award, December 2023 InIntermarché, leveraging First-id identifiers from four media groups, successfully targeted its audiences on…
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
4 December 2023
Sylvain Bernard and Cyril Genty present how First-id works in Xandr Invest using the PPID function.
Microsoft Ads Workshop – Cookieless: A Look Back at the Microsoft Advertising & First-id Collaboration
4 December 2023
Sylvain Bernard and Cyril Genty showcased how First-id operates within Xandr Invest, leveraging the PPID functionality.
Intermarché Case Study: Interview with Hervé Ribaud by Alliance du Digital
30 November 2023
Hervé Ribaud, Media Traffic & Acquisition Director, shares his insights on the collaboration with First-id.
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
30 November 2023
Sylvain Bernard, Senior Partner Director at Microsoft, and Cyril Genty, COO at First-id, led a workshop at the Alliance du…
Explorers Meeting: End of third-party cookies
21 November 2023
MC2i interview : Weborama, Prisma média and First-id present alternatives to third-party cookies.
