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If you were unable to attend David FOLGUEIRA's plenary session at Pernod Ricard's Petit Web last week, don't panic, you can watch the replay here. 👇






Union des marques : Introduce us to your start-up


David Folgueira : First-id is a French tech that supports brands in their transition to a world without third-party cookies. It helps brands to reconcile their first-party data and enables them to activate it with their preferred partners.


Union des marques : What needs does your solution meet?


David Folgueira : Today, there are 25 million Internet users who can no longer be targeted with data on the open web, apart from Chrome. First-id allows you to address them without relying on third-party cookies or foreign wall gardens. Thanks to its compatibility with Safari, you get an incremental reach of +65%. The solution has already been adopted by more than 12 media groups. As a result, advertisers can once again target 85% of French web users with their favourite media brands.



For reading the full article on the Union Des Marques website, click here

"Aimed at start-ups in the Martech market (adtech, insight & data, content, production, communication, influence strategy, consumer care, retail, etc.) and supported by the Figaro Group, Start-up your brand is a unique acceleration programme that aims to identify start-ups that best meet the needs of brands and to facilitate the conditions for meetings between the two."


Continue to air the article on the UDM website by clicking this link


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