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The 79 agency is putting alternative IDs to cookies to the test, starting with deterministic solutions, including EUID for Desjoyaux and First.id for PMU live.


Testing of alternatives to third-party cookies is in full swing at 79 (Havas Media Network), which has put in place a shared roadmap for eight of its clients. Among these alternatives, the family of solutions based on alternative IDs has been reviewed, with promising results so far only for First.id, a French solution based on cross-domain first cookies, launched in Europe by former Prisma Media employees.


To read the full article on the JDN website, click here 

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