Our news
First-id and Decentriq: From Data Collaboration to Media Activation
13 June 2025
In a context where data collaboration becomes a cornerstone of responsible advertising, First-id and Decentriq are taking a new strategic…
Google’s AI Overviews: 6 levers to remain visible and effective thanks to first-party data
3 June 2025
On May 20, 2025, Google made a major strategic shift official: its search engine is becoming an answer engine, boosted…
Third-Party Cookies: The Great Comeback (or Not)? Why First-Party Data Remains More Essential Than Ever
6 May 2025
Five years of announcements, U-turns, promises, and prototypes... only to end up back at square one. That’s how many in…
Drive-to-Store Measurement: An Unprecedented Mobile Web ROI with Deterministic Identifier
29 April 2025
For an automotive campaign, 366 decided to work with Smart Traffik and First-id to measure the effectiveness of drive-to-store advertising…
Rethinking Ad Targeting: Partnership Between First-id and Implcit
28 April 2025
First-id and Implcit are joining forces to offer a strong and innovative European alternative in an advertising market undergoing major…
With or without third-party cookies: how to reach over 50% of internet users?
24 April 2025
In a fragmented digital environment, marketing strategies are being tested. First-id participated in a webinar organized by AntVoice, alongside Axeptio,…
First-id: Number 1 Deterministic Identifier in France according to Pubstack
10 April 2025
The programmatic advertising market is undergoing profound changes in France. According to the latest study published by Pubstack during its…
Jacadi revolutionizes its e-commerce strategy: +43% conversions with First-id!
6 March 2025
As the disappearance of third-party cookies reshapes the digital marketing landscape, advertisers must rethink their retargeting strategies. Jacadi, a premium…
First-ID: The key to unlocking the full potential of publishers’ first-party data
17 February 2025
In a digital ecosystem where the end of third-party cookies is reshaping advertising activation strategies, reconciling and maximizing the value…
🇧🇪 IPM Advertising Adopts First-ID!
3 February 2025
IPM Advertising Adopts First-ID: A Revolution in Advertising Identification in Belgium In a rapidly evolving digital landscape, where the end…
First-id at PMAddressability25: Towards a Borderless Advertising Ecosystem
30 January 2025
On January 30, David Folgueira, CEO & co-founder of First-id, and Javier Plana, First-id’s collaborator in Spain, spoke at the…
“Where Has Your Audience Gone?” – First-ID x Axeptio
7 January 2025
Where Has Your Audience Gone? Best Practices in Addressability to Reconnect with Your Users This is the theme of a…
