In partnership with Volvo Car France and Initiative, Stamp is highlighting a full-funnel approach to connected TV, from brand awareness to conversion.
Stamp announces an evolution of its offering to support brands throughout the entire CTV marketing journey, from brand awareness to conversion. The platform combines audience targeting, premium formats on connected TVs, distribution across streaming environments, and extension to digital channels.
Volvo Car France is among the first advertisers to implement this solution. Its campaign combines targeting of households interested in electric vehicles, presence on home screens, premium CTV video, and digital reach extension for exposed audiences, in partnership with Criteo and First-id.
Initial brand lift results show a 41% ad recall rate —13 points above the CTV automotive benchmark—as well as an 11-point increase in brand preference and a 25-point increase in brand consideration compared to non-exposed audiences. Stamp aims to demonstrate that CTV can become a measurable lever, bridging branding and performance.