First-id and Implcit are joining forces to offer a strong and innovative European alternative in an advertising market undergoing major transformation. In response to fragmented audiences and the proliferation of standards imposed by digital giants, this collaboration aims to bring coherence and simplicity back to ad activation.
By combining First-id’s deterministic identifier—already adopted by more than 200 premium publishers, with panel data from Médiamétrie’s Internet audience via Implcit, we offer publishers, advertisers, and agencies a high-performing, reliable, and user-respectful cookieless solution. This alliance enables a massive reach of 47 million internet users, the creation of custom segments in just 24 hours, and guaranteed, large-scale measurable results, as demonstrated by the Intermarché campaign conducted with Zenith and Publicis Media.
For publishers, it’s an opportunity to better monetize their audiences. For advertisers, it’s a simple lever to activate within a controlled framework. In an environment dominated by walled gardens, we prove that local innovation, data sovereignty, and performance can go hand in hand.
Discover all the details of our partnership in the press release below.
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📢 Reported by Minted – April 28, 2025
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📢 Reported by Strategies – April 28, 2025
📢 Reported by Cbnews – April 28, 2025