Our news
PMU Successfully Activates First-id: Agency 79 Case Study
17 January 2024
In response to the advent of cookieless advertising, Agency 79 is exploring alternative identifiers, with particular interest in solutions such…
Intermarché: A Pioneering Campaign Without Third-Party Cookies
31 December 2023
Silver Trophy – Minted Award, December 2023 InIntermarché, leveraging First-id identifiers from four media groups, successfully targeted its audiences on…
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
4 December 2023
Sylvain Bernard and Cyril Genty present how First-id works in Xandr Invest using the PPID function.
Microsoft Ads Workshop – Cookieless: A Look Back at the Microsoft Advertising & First-id Collaboration
4 December 2023
Sylvain Bernard and Cyril Genty showcased how First-id operates within Xandr Invest, leveraging the PPID functionality.
Intermarché Case Study: Interview with Hervé Ribaud by Alliance du Digital
30 November 2023
Hervé Ribaud, Media Traffic & Acquisition Director, shares his insights on the collaboration with First-id.
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
30 November 2023
Sylvain Bernard, Senior Partner Director at Microsoft, and Cyril Genty, COO at First-id, led a workshop at the Alliance du…
Explorers Meeting: End of third-party cookies
21 November 2023
MC2i interview : Weborama, Prisma média and First-id present alternatives to third-party cookies.
MC2i: Cookieless – Roundtable on Challenges and Solutions
21 November 2023
The End of Third-Party Cookies: Challenges and SolutionsThe digital advertising landscape is undergoing a major transformation with the gradual disappearance…
Measuring through identifiers
28 June 2023
Feedback from CMI Média France on the use of First-id and the challenges of third-party post-cookie measurement.
Decoding Cookie Alternatives: Gamned Webinar Answers Your Questions
19 April 2023
Navigating a Cookieless World: Alternatives and Solutions for Digital Marketing Key Topics Covered: The digital marketing landscape is constantly evolving,…
Start-up your brand : First-id joins UDM’s 11th StartUp Your Brand 2023 class.
3 April 2023
First-id helps brands build, optimize and exploit their first-party data, and activate it with their preferred partners. 4 questions to…
Petit Web: First-id at the “Data Transformation of Companies” Conference
23 March 2023
Presentation of the First-id Solution at Petit Web’s Morning Conference on the Theme: “The Data Transformation of Companies”
