Our news
MC2i: Cookieless – Roundtable on Challenges and Solutions
21 November 2023
The End of Third-Party Cookies: Challenges and SolutionsThe digital advertising landscape is undergoing a major transformation with the gradual disappearance…

Measuring through identifiers
28 June 2023
Feedback from CMI Média France on the use of First-id and the challenges of third-party post-cookie measurement.

Decoding Cookie Alternatives: Gamned Webinar Answers Your Questions
19 April 2023
Navigating a Cookieless World: Alternatives and Solutions for Digital Marketing Key Topics Covered: The digital marketing landscape is constantly evolving,…

Start-up your brand : First-id joins UDM’s 11th StartUp Your Brand 2023 class.
3 April 2023
First-id helps brands build, optimize and exploit their first-party data, and activate it with their preferred partners. 4 questions to…

Petit Web: First-id at the “Data Transformation of Companies” Conference
23 March 2023
Presentation of the First-id Solution at Petit Web’s Morning Conference on the Theme: “The Data Transformation of Companies”

IAB Cookieless Guide 2023
6 February 2023
Created by the “Cookieless” Working Group of Alliance Du Digitale THE POWER OF CROSS-DOMAIN FIRST-PARTY COOKIES Solutions enabling first-party cookies…

First-id integrates its solution for all Marie Claire group brands
2 February 2023
The CEO and co-founder of the First-id alternative to cookies talks to JDN about the initial results of tests carried…

Launch of First-id! 🎉 Interview with David Folgueira
30 August 2022
David Folgueira leaves the Prisma group to launch First-id. His goal? To help publishers survive in a world without third-party…









