Our news
Gravity abandons the creation of its own proprietary identifier in favor of a partnership with First-ID
6 November 2024
Gravity Changes Course and Bets on First-ID Seven years after its creation, Gravity, the Data Alliance bringing together major players…
FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id
28 October 2024
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers,…
Havas Media Network launches its closed programmatic marketplace: La French Touch
18 October 2024
Havas Media Network is launching La French Touch, a closed programmatic marketplace designed to meet the challenges of brand safety…
Weborama Integrates First-ID into Its Data Intelligence Platform
15 October 2024
In a rapidly evolving ad tech market, Weborama is strengthening its interoperability strategy by integrating First-ID into its data intelligence…
Cookieless Barometer
14 October 2024
Digital Advertising: A New Phase in Cookieless Solutions Integration Over the summer, Google indefinitely postponed the end-of-cookies deadline, initially set…
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
25 September 2024
How companies can maximise the value of their own data DMEXCO 2024, themed 'Prompting the Future,' emphasised the importance of…
Antvoice: How to adapt your digital campaigns in the face of the decline of the third -party cookie?
22 September 2024
With the announced end of third -party cookies, the landscape of digital marketing is changing full.Advertisers and marketing specialists must…
Decentriq and First-id Redefine the Future of Data Collaboration for Brands and Publishers Publicis Media
16 September 2024
Decentriq, the European leader in secure data clean rooms, and First-id, an identification expert, announce a strategic partnership to democratize…
Decentriq and First-id Redefine the Future of Data Collaboration for Brands and Publishers
16 September 2024
🚀 Decentriq, a leader in secure data clean rooms, and First-id, an identification expert, join forces to redefine collaboration between…
Data collaboration: First-ID partners with Decentriq
16 September 2024
The Decentriq confidential data collaboration platform has joined forces with First-id, a solution for creating anonymous first-party deterministic identifiers, to…
End of third-party cookies: Axeptio helps its advertiser customers work without third-party cookies with First-id, by Guillaume Bodereau (Axeptio)
4 September 2024
No one will have missed Google's latest announcement before the August vacations. After numerous postponements and announcement effects, Google has…
Who’s Who in Digital Advertising in Spain
1 September 2024
LUMA Partners popularized the concept of LUMAscapes to map out different industry ecosystems. At PROGRAMMATIC SPAIN, however, we felt it…
