Our news
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
25 September 2024
How companies can maximise the value of their own data DMEXCO 2024, themed 'Prompting the Future,' emphasised the importance of…
Antvoice: How to adapt your digital campaigns in the face of the decline of the third -party cookie?
22 September 2024
With the announced end of third -party cookies, the landscape of digital marketing is changing full.Advertisers and marketing specialists must…
Decentriq and First-id Redefine the Future of Data Collaboration for Brands and Publishers Publicis Media
16 September 2024
Decentriq, the European leader in secure data clean rooms, and First-id, an identification expert, announce a strategic partnership to democratize…
Decentriq and First-id Redefine the Future of Data Collaboration for Brands and Publishers
16 September 2024
🚀 Decentriq, a leader in secure data clean rooms, and First-id, an identification expert, join forces to redefine collaboration between…
Data collaboration: First-ID partners with Decentriq
16 September 2024
The Decentriq confidential data collaboration platform has joined forces with First-id, a solution for creating anonymous first-party deterministic identifiers, to…
End of third-party cookies: Axeptio helps its advertiser customers work without third-party cookies with First-id, by Guillaume Bodereau (Axeptio)
4 September 2024
No one will have missed Google's latest announcement before the August vacations. After numerous postponements and announcement effects, Google has…
Who’s Who in Digital Advertising in Spain
1 September 2024
LUMA Partners popularized the concept of LUMAscapes to map out different industry ecosystems. At PROGRAMMATIC SPAIN, however, we felt it…
Third-Party Cookies: The Rule Becomes the Exception (eMarketer Study)
20 August 2024
Web Browsers Are Evolving: Third-Party Cookies, Once the Rule, Are Becoming the Exception How is this transformation impacting the market…
The End of Third-Party Cookies: Solutions for Responsible and Effective Advertising
2 July 2024
With the imminent disappearance of third-party cookies, the world of digital advertising is undergoing a revolution. Which tools and strategies…
Cannes Lions Debrief: highlights from day three
19 June 2024
First-id, 55 and Havas Converged: focus on interoperability, sustainability and AI. Pierre Raoul and Pierre Harand share their experiences with…
Gael Demessant, First ID: “We want to replace third-party cookies and offer new uses”.
12 June 2024
Gaël Demessant, DPO, CDO & Co-Founder of First-id, was a guest speaker at an Alliance Digitale roundtable during its “Cookieless”…
Publishers: Take Back Control of Your Advertising Revenue! Adzine Connect, Berlin
6 June 2024
Gaël and Valentine led a masterclass in Berlin, focused on the best strategies for publishers to regain control of their…
