Our news
Adzine Connect
6 June 2024
Gaël and Valentine are conducting a masterclass in Berlin about the best ways for publishers to take control back on…
Feedback from Prisma Media Solutions on the unique identifier solution: First-id
27 May 2024
Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For the past 2 years, our teams…
How can you cope with the end of third-party cookies and improve the effectiveness of your marketing strategy?
8 April 2024
Alert: end of third-party cookies postponed! Google has just announced a change in its timetable for the end of third-party…
First-id and Microsoft Advertising unlock new audiences with Publisher Provided ID (PPID)
6 March 2024
The goal First-id and Microsoft Advertising collaborate to create a programmatic advertising solution that protects privacy and enables addressability, without…
Interview with First-id by: the end of third-party cookies, what are the issues for brand advertisers?
13 February 2024
366 deploys first.id identifier solution among its publishers
7 February 2024
At a time when Google has just begun to delete the last third-party cookies, the world of advertising is in…
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
4 December 2023
Sylvain Bernard and Cyril Genty present how First-id works in Xandr Invest using the PPID function.
Microsoft Ad – Cookieless workshop: a look back at the collaboration between Microsoft Advertising and First-ID
30 November 2023
Explorers Meeting: End of third-party cookies
21 November 2023
MC2i interview : Weborama, Prisma média and First-id present alternatives to third-party cookies.
Measuring through identifiers
28 June 2023
Feedback from CMI Média France on the use of First-id and the challenges of third-party post-cookie measurement.
Start-up your brand : First-id joins UDM’s 11th StartUp Your Brand 2023 class.
3 April 2023
First-id helps brands build, optimize and exploit their first-party data, and activate it with their preferred partners. 4 questions to…
