Our news
First-id: Number 1 Deterministic Identifier in France according to Pubstack
10 April 2025
The programmatic advertising market is undergoing profound changes in France. According to the latest study published by Pubstack during its…
Jacadi revolutionizes its e-commerce strategy: +43% conversions with First-id!
6 March 2025
As the disappearance of third-party cookies reshapes the digital marketing landscape, advertisers must rethink their retargeting strategies. Jacadi, a premium…
First-ID: The key to unlocking the full potential of publishers’ first-party data
17 February 2025
In a digital ecosystem where the end of third-party cookies is reshaping advertising activation strategies, reconciling and maximizing the value…
🇧🇪 IPM Advertising Adopts First-ID!
3 February 2025
IPM Advertising Adopts First-ID: A Revolution in Advertising Identification in Belgium In a rapidly evolving digital landscape, where the end…
First-id at PMAddressability25: Towards a Borderless Advertising Ecosystem
30 January 2025
On January 30, David Folgueira, CEO & co-founder of First-id, and Javier Plana, First-id’s collaborator in Spain, spoke at the…
“Where Has Your Audience Gone?” – First-ID x Axeptio
7 January 2025
Where Has Your Audience Gone? Best Practices in Addressability to Reconnect with Your Users This is the theme of a…
First-id Shines at the Ratecard Stars and Minted Awards: A Revolution in Data Marketing
6 December 2024
In 2024, the Decentriq and First-id project, carried out in collaboration with Pierre Fabre and Publicis Media, marked a turning…
First-ID Awarded at the 2024 MINTED AWARDS
5 December 2024
On Thursday, December 5, Minted announced the winners of the third edition of its Adtech Awards, which aim to highlight…
First-id rewarded at the ⭐ Ratecard Stars 2024 ⭐
18 November 2024
On November 14, 2024 the 4th edition of the ⭐ Ratecard Stars 2024 ⭐ was held at the orangerie d'Auteuil…
First-ID Leveraging Contextual Targeting to Optimize Cofidis’ Performance Media Campaigns
18 November 2024
Weborama, Cofidis’ trading desk, uses First-ID to optimize its contextual targeting campaigns. The challenge is that we know it takes…
Equativ strengthens its cookieless solutions by integrating First-id into its curation platform
13 November 2024
Equativ, leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development…
Agency 79 x ID Fusion of ADFORM (42 IDS including First ID)
12 November 2024
42 Identifiers, including First-id, constitute the heart of ADFORM's ID Fusion solution. ""This innovative system made it possible to generate…
