Our news
“Where Has Your Audience Gone?” – First-ID x Axeptio
7 January 2025
Where Has Your Audience Gone? Best Practices in Addressability to Reconnect with Your Users This is the theme of a…
First-id Shines at the Ratecard Stars and Minted Awards: A Revolution in Data Marketing
6 December 2024
In 2024, the Decentriq and First-id project, carried out in collaboration with Pierre Fabre and Publicis Media, marked a turning…
First-ID Awarded at the 2024 MINTED AWARDS
5 December 2024
On Thursday, December 5, Minted announced the winners of the third edition of its Adtech Awards, which aim to highlight…
First-id rewarded at the ⭐ Ratecard Stars 2024 ⭐
18 November 2024
On November 14, 2024 the 4th edition of the ⭐ Ratecard Stars 2024 ⭐ was held at the orangerie d'Auteuil…
First-ID Leveraging Contextual Targeting to Optimize Cofidis’ Performance Media Campaigns
18 November 2024
Weborama, Cofidis’ trading desk, uses First-ID to optimize its contextual targeting campaigns. The challenge is that we know it takes…
Equativ strengthens its cookieless solutions by integrating First-id into its curation platform
13 November 2024
Equativ, leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development…
Agency 79 x ID Fusion of ADFORM (42 IDS including First ID)
12 November 2024
42 Identifiers, including First-id, constitute the heart of ADFORM's ID Fusion solution. ""This innovative system made it possible to generate…
Gravity abandons the creation of its own proprietary identifier in favor of a partnership with First-ID
6 November 2024
Gravity Changes Course and Bets on First-ID Seven years after its creation, Gravity, the Data Alliance bringing together major players…
FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id
28 October 2024
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers,…
Havas Media Network launches its closed programmatic marketplace: La French Touch
18 October 2024
Havas Media Network is launching La French Touch, a closed programmatic marketplace designed to meet the challenges of brand safety…
Weborama Integrates First-ID into Its Data Intelligence Platform
15 October 2024
In a rapidly evolving ad tech market, Weborama is strengthening its interoperability strategy by integrating First-ID into its data intelligence…
Cookieless Barometer
14 October 2024
Digital Advertising: A New Phase in Cookieless Solutions Integration Over the summer, Google indefinitely postponed the end-of-cookies deadline, initially set…
