Our news
Google’s AI Overviews: 6 levers to remain visible and effective thanks to first-party data
3 June 2025
On May 20, 2025, Google made a major strategic shift official: its search engine is becoming an answer engine, boosted…
Third-Party Cookies: The Great Comeback (or Not)? Why First-Party Data Remains More Essential Than Ever
6 May 2025
Five years of announcements, U-turns, promises, and prototypes... only to end up back at square one. That’s how many in…
Drive-to-Store Measurement: An Unprecedented Mobile Web ROI with Deterministic Identifier
29 April 2025
For an automotive campaign, 366 decided to work with Smart Traffik and First-id to measure the effectiveness of drive-to-store advertising…
Rethinking Ad Targeting: Partnership Between First-id and Implcit
28 April 2025
First-id and Implcit are joining forces to offer a strong and innovative European alternative in an advertising market undergoing major…
With or without third-party cookies: how to reach over 50% of internet users?
24 April 2025
In a fragmented digital environment, marketing strategies are being tested. First-id participated in a webinar organized by AntVoice, alongside Axeptio,…
First-id: Number 1 Deterministic Identifier in France according to Pubstack
10 April 2025
The programmatic advertising market is undergoing profound changes in France. According to the latest study published by Pubstack during its…
Jacadi revolutionizes its e-commerce strategy: +43% conversions with First-id!
6 March 2025
As the disappearance of third-party cookies reshapes the digital marketing landscape, advertisers must rethink their retargeting strategies. Jacadi, a premium…
🇧🇪 IPM Advertising Adopts First-ID!
3 February 2025
IPM Advertising Adopts First-ID: A Revolution in Advertising Identification in Belgium In a rapidly evolving digital landscape, where the end…
First-id at PMAddressability25: Towards a Borderless Advertising Ecosystem
30 January 2025
On January 30, David Folgueira, CEO & co-founder of First-id, and Javier Plana, First-id’s collaborator in Spain, spoke at the…
First-id rewarded at the ⭐ Ratecard Stars 2024 ⭐
18 November 2024
On November 14, 2024 the 4th edition of the ⭐ Ratecard Stars 2024 ⭐ was held at the orangerie d'Auteuil…
Equativ strengthens its cookieless solutions by integrating First-id into its curation platform
13 November 2024
Equativ, leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This development…
Agency 79 x ID Fusion of ADFORM (42 IDS including First ID)
12 November 2024
42 Identifiers, including First-id, constitute the heart of ADFORM's ID Fusion solution. ""This innovative system made it possible to generate…
