The European Customer Data Platform (CDP) Mediarithmics has announced the native integration of First-id into its technology stack.
The European Customer Data Platform (CDP) Mediarithmics has announced the native integration of First-id into its technology stack. This alliance allows all mediarithmics clients (telecom operators, retailers, e-commerce businesses, advertisers, and media groups) to activate First-id directly from their platform in just a few clicks.
Simplified cross-device and cross-domain reconciliation
Integration streamlines and unifies the view of user journeys. Specifically, the First-id technology integrated into the Mediarithmics CDP enables :
Concrete use cases
✅ Multi-site personalization: Brands with multiple sites can link the behavior of an internet user (even if not connected/logged in) from one environment to another, allowing, for example, a retailer to adapt its product recommendations seamlessly.
✅ Targeted advertising and frequency control: Advertisers can activate their first-party data across all acquisition channels. A car manufacturer, for example, can retarget cross-device prospects while excluding recent buyers to optimize its budget and control advertising pressure (ad capping).
✅ Measurement and Insights (Clean Rooms): Native interoperability facilitates secure data collaboration (Data Clean Rooms), allowing CRMs to be enriched or the impact of campaigns to be measured without ever compromising or directly exchanging personal data.