The End of Third-Party Cookies: Challenges and Solutions
The digital advertising landscape is undergoing a major transformation with the gradual disappearance of third-party cookies. How can advertisers, ad networks, and website publishers adapt to this significant change?
A recent YouTube video brings together several industry experts to discuss this crucial topic. David Folgera, co-founder of First-id, explains how his technological solution addresses the challenges of a cookieless environment.
First-id: A Future-Proof Solution for User Identification
In a world without third-party cookies, user identification becomes a key challenge for advertisers. First-id offers a deterministic solution based on first-party cookies, fully GDPR-compliant, and capable of identifying a user across multiple websites.
In the video, you can discover:
- The reasons behind the disappearance of third-party cookies
- The impact of this change on the advertising ecosystem
- Alternative solutions for audience targeting and measurement
- David Folgera’s insights on the First-id solution and its benefits for advertisers