Live Data enhances its “Data & Intentions” offering through the integration of First-id

Live Data enhances its “Data & Intentions” offering through the integration of First-id to provide greater reach, continuity, and performance for marketing activations

Live Data, a company specializing in predictive marketing and publisher of the “Data & Intentions” solution—dedicated to PRM activation, retargeting of unidentified visitors, and CRM enrichment—announces the integration of First-id technology into its platform.

Thanks to First-id technology, this collaboration allows advertisers to strengthen their identification, activation, and measurement capabilities in a digital environment marked by the progressive disappearance of third-party cookies and the fragmentation of user journeys.

By combining the rich data and intent signals utilized by Live Data with First-id’s deterministic identification capabilities, brands can benefit from better audience recognition continuity, extend the reach of their activations, and improve the performance of their omnichannel marketing strategies, all while complying with GDPR requirements

A market context in full transformation

n an increasingly fragmented advertising environment, where user journeys are split between browsers, devices, applications, and logged-in or non-logged-in environments, brands face a growing challenge: continuing to recognize, understand, and reactivate their audiences over time and across all channels.

To meet these new challenges, Live Data is enriching its “Data & Intentions” offer by integrating First-id’s deterministic identification technology. This complementarity allows advertisers to strengthen their PRM, CRM, and media strategies by benefiting from a more consistent view of their audiences across different touchpoints.

The objective: enable advertisers to regain reach, continuity, and performance in their PRM, CRM and media strategies

Complementarity at the service of marketing performance

Today, the same user may visit a site from Safari on mobile, return via Chrome on desktop, and then be exposed to a social or CTV campaign a few days later. As a result, brands gradually lose recognition capacity, their audiences shrink, retargeting scenarios become less effective, and omnichannel consistency becomes a real challenge.

👉 By leveraging First-id, Live Data enables advertisers to find more activatable visitors across their digital journeys (multi-touch), specifically to:

✅ Maintain identification continuity across multiple visits, devices, and channels to avoid disruptions in PRM and CRM scenarios..
✅ Enrich and qualify Live Data’s PRM and CRM audiences with cross-device and cross-domain behavioral signals for more precise campaigns.
✅ Activate omnichannel strategies at the best moment by reconciling online and offline data across all devices and browsers for a unified customer view via SMS/RCS, email, open web, social platforms, and CTV.
✅ Measure the real impact of campaigns through precise deduplication of exposures and reliable cross-channel attribution.

The integration of First-id technology reinforces these capabilities by providing identification continuity between different digital environments and increasing the volume of recognized and activatable audiences over time.

Initial use cases show significant gains for advertisers:

These benefits are accessible without major transformation of existing systems. Marketing teams can continue to use their usual tools and processes while expanding their ability to recognize and activate their audiences over time.

Implementation and Availability

The joint solution is available now. The First-id identifier integrates natively into the Live Data database without major technical overhaul. Priority use cases include display and social retargeting of unidentified visitors, cookieless PRM activation, and enrichment of CRM databases with cross-device behavioral signals.