From web to cross-device, First-id is undergoing a transformation and aims to exceed one million euros in revenue this year, according to David Folgueira, the startup’s CEO and co-founder.
JDN. On Tuesday, June 3, First-id announced the availability of its identification system for in-app environments. What does this mean for publishers, advertisers, and brands? Tell us about your startup
David Folgueira :
Starting this June, all our clients will be able to use first-id on their apps. They will be able to recognize when the same user is accessing their content both on the web and in-app. This will allow them to improve the user experience and enhance their understanding of their customers. As for advertising, recognizing users in-app helps maximize the value of their ad inventory. Advertisers, for their part, will have greater reach and better control over capping. As for First-id, in addition to strengthening our ability to serve publishers regardless of the environment, the in-app solution will allow us to attract publishers with strong apps, including e-commerce sites.