Paris, September 4, 2024 - Axeptio, a leader in user consent management solutions (Consent Management Platform known as CMP), and First-id, the creator of a first-party identification solution, are pleased to announce a partnership which will facilitate advertisers’ adoption and use of universal IDs - already widely present among publishers.
This partnership is especially timely, as the market is moving away from third-party cookies and seeking alternative solutions. The Axeptio platform allows customers to activate Martech solutions, including universal IDs, easily and with just a few clicks.
“First-id is for us a partner of choice for our brand clients to benefit from a reliable and robust solution as they prepare for a world where third-party cookies are no longer the norm,” says Guillaume Bodereau, Head of Business Development at Axeptio.
Axeptio customers will be able to sign the First-id contract in a few clicks within the Axeptio platform. The consent widget (CMP) will automatically update to include First-id as a vendor, ensuring proper consent collection. Finally, no client-side integration or configuration is necessary- First-id is triggered automatically by the Axeptio CMP, and only when positive user consent is obtained.
David Folgueira, CEO of First-id says “We are delighted with this collaboration which facilitates the implementation and use of First-id. This partnership materializes the complementarity of our expertise to strengthen the effectiveness of our clients' marketing and advertising actions - activation, retargeting, enrichment, onboarding, etc.-, in a context where confidentiality and data protection are becoming increasingly important”.
As part of this new partnership, a two-month trial of First-id is available, valid during the launch period from September to December 2024.
About Axeptio :
Axeptio is a French CMP SaaS solution, which allows brands and digital publishers to collect the consents of their web visitors, per current regulations (GDPR in the European Union, Law 25 in Canada, NFADP in Switzerland etc.), with complete transparency. Axeptio provides end-users with a respectful consent experience, valuing their choice and their privacy. Available directly via the Axeptio website, or distributed via partner agencies, Axeptio solutions equip more than 65,000 websites in France and abroad, including PMU, Jacadi, Opéra de Paris, Century 21, Aigle, Ornikar, Payfit, Malongo, Veepee Switzerland.
Contact at Axeptio: Lucie Deniset de Gregorio lucie.deniset@axeptio.eu
About First-id :
First-id is a French company which has developed an identification solution allowing its clients - publishers, brands and e-retailers - to create their own identifier which optimizes their first-party data and works seamlessly with all their tools and partners. First-id facilitates campaign targeting, optimization and attribution, to almost 100% of the audience, in display, video and audio.
First-id is integrated into around forty premium publishers in France and recently in Europe (Altice, Prisma Média, Reworld, Lagardère, Webedia, CMI, GMC, Canal+, la Presse Quotidienne Régionale, etc.), and is connected to more than 50 platforms (Microsoft, Criteo, Weborama, Google, Mediarithmics, etc.).
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