In a fragmented digital environment, marketing strategies are being tested. First-id participated in a webinar organized by AntVoice, alongside Axeptio, to help advertisers remain effective in this opaque environment. A key moment for exchanging expertise and concrete solutions.
A Roundtable of Experts for Concrete Solutions
Moderated by Alban Peltier (AntVoice), David Folgueira (First-id), and Guillaume Bodereau (Axeptio), this webinar focused on:
- The current state of addressability without cookies: up to 70% of data lost due to technical and regulatory restrictions.
- Existing cookieless solutions and best practices for maintaining reach and optimizing campaigns.
- The importance of accurate performance measurement in a cookieless context.
Focus on First-id: The Alternative Identifier That Makes the Difference
David Folgueira presented First-id, a cookieless identification solution that enables the targeting of over 85% of French internet users, even on browsers that block cookies.
In summary
This webinar confirmed one thing: the cookieless era is not a dead end, but an opportunity for innovation. Thanks to the approaches of First-id, AntVoice, and Axeptio, it is possible to combine privacy compliance with marketing performance.