In a rapidly evolving ad tech market, Weborama is strengthening its interoperability strategy by integrating First-ID into its data intelligence platform. This partnership enables advertisers and publishers to tackle targeting and measurement challenges in a post-cookie ecosystem while maximizing the value of first-party data.
The First-ID integration provides concrete solutions to:
- Build anonymized, consented audiences through a Customer Data Platform (CDP).
- Activate cookieless campaigns via Weborama tools, with First-ID as a complementary lever. For example, for Cofidis, this integration led to a 55% increase in leads and a 65% reduction in acquisition costs.
- Ensure secure data exchanges through a Data Clean Room, enabling robust reconciliation of first-party data.
- Maximize insights and data reach by enriching available signals to model actionable audiences.
“Thanks to the integration of First-ID into our technological solutions, we provide our clients with the means to enhance their customer understanding, improve targeting, and maximize the value of their first-party audiences. This allows them to measure and verify the impact of their marketing and media activities with greater accuracy.”
Antoine Bsaibes, head of tech & services at Weborama