Our solution
Optimize every stage of your activation strategies
Identify
All your users consent, on all your sites, on all browsers and devices used
Qualify
Your audiences around a single key for reconciling your first-party data in your Data tools
Share
Qualify your audiences with all your tools: Data, Marketing and Advertising
Take back control
First-id doesn’t replace your tools, it makes them stronger.
By removing barriers from encryption, browser restrictions, and technological limits, we ensure your solutions deliver their full power always with privacy at the core.
Our mission: connect first-party data seamlessly with partners and platforms to unlock 100% of its value.
Improve the effectiveness of your marketing and advertising use cases
Data & Marketing
- CMP
- Data collaboration
- DMP / CDP
- Customize MarTech scenarios
- SSO
Media sell side
- AdServer PPID
- SSP
- Prebid Pubprovidedid
- Native ad
- GAM Secure signal
Media buy side
- DSP
- Pixel tracking
- Insights
- Analytics log level data
- AB tests
Unify your omnichannel strategy
CDP: reconcile and deduplicate first-party audience segments (CRM/PRM, behavioral, transactional, media…)
Data Collaboration: exchange and enrich qualified segments with partners
Email onboarding: digitize offline databases
On-site personalization (UX, content…)
Off-site and audience extension (programmatic, social, retail media)
Cookieless activation across Safari, Firefox, the open web, and walled gardens
Campaign performance & incrementality (CLV)
Online-to-in-store attribution (ROPO) with enriched models
Integration with OKUBE, GA4, and more
Create your own first-party identifier
It consents on your CMP banner
First-id creates / retrieves the associated anonymous identifier (32 alphanumeric characters randomly generated)
First-id sends you the created / retrieved identifier
You create your own first-party cookie based on this transmitted identifier.
Share the unique identifier with your partners