Mediarithmics is a French data marketing platform that aims to cover the entire digital marketing value chain. It provides a comprehensive suite of tools for collecting, analyzing, and activating data, enabling businesses to personalize customer experiences and optimize their marketing campaigns.
You can leverage the cross domain/device capabilities of first-id as a reconcilation key for all your audience segments inside Mediatithmics interface.
Mediarithmics first-party data segments can also be imported in your adserver so you can seamlessly activate your audiences based on the first-id identifier.
How can I do that ?
Mediarithmics offers seamless integration with first-id via a plugin, which means you don’t need to involve your technical team to install our product. You can activate the first-id SDK directly from your Mediarithmics dashboard.
(⚠️ Please note that if you have a strict security policy regarding consent, this could block the script; feel free to contact us directly regarding this)
Furthermore, retrieving “first-id” identifiers requires no changes to the Mediarithmics integration already in place on the publisher’s site. Collection is enabled directly within the Mediarithmics “Navigator” interface.
For instructions on how to proceed, please refer to the documentation available on the Mediarithmics website