The End of Third-Party Cookies: Solutions for Responsible and Effective Advertising

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NewsPlenary

With the imminent disappearance of third-party cookies, the world of digital advertising is undergoing a revolution.

Which tools and strategies allow advertisers and publishers to continue delivering personalized experiences while respecting user privacy?

In this video, discover how solutions such as deterministic IDs, contextual targeting, and first-party data can transform your campaigns.

💡 We’ll show you how to combine technological innovation with privacy compliance to stay competitive in the post-cookie advertising ecosystem.

👉 Watch the video to explore key alternatives and learn why First-id could be the answer to your challenges.