First-id Shines at the Ratecard Stars and Minted Awards: A Revolution in Data Marketing

In 2024, the Decentriq and First-id project, carried out in collaboration with Pierre Fabre and Publicis Media, marked a turning point in data collaboration. Awarded two gold trophies—at the Ratecard Stars in the “Success Buy Side” category and at the Minted Awards for “Data Collaboration”—this case demonstrates how an innovative approach can transcend the limits of third-party cookies while ensuring optimal performance within a GDPR-compliant framework.