Weborama, Cofidis’ trading desk, uses First-ID to optimize its contextual targeting campaigns.
The challenge is that we know it takes between 7 and 8 impressions per person for an acquisition campaign to truly perform. That’s where First-ID comes in, helping us re-target people who have only been reached 1 or 2 times through contextual.
Jenny Rozycki, Traffic Manager, Cofidis
How does it work in practice?
- Weborama’s ad server collects the IDs of exposed users and those who clicked.
- It then passes this information on to First-ID, which can create retargeting segments.
In addition to diversifying its media channels, Cofidis is also innovating in its buying methods, exploring new media planning and advertising transaction models. For several years, the company has also been preparing for the end of cookies by prioritizing 100% contextual campaigns.
We have also launched promising tests with First-ID, giving us the opportunity to revisit our approaches to reach, frequency capping, and campaign measurement.
Ana Buruiana
This transformation, though complex, is seen as an opportunity to open up exciting new perspectives, strengthening our ability to adapt within a constantly evolving ecosystem.
🏆 Minted Awards – Gold Trophy – “Cookieless” Category – Weborama x Cofidis x First-ID