First-id integrates natively into Edgee: 3 clicks, 10 minutes to regain full control of your first-party data

First-id, France’s leading solution for deterministic, cookieless identification, announces its native integration within Edgee — the Edgee Computing platform that combines a next-generation tag manager and CDN. This strategic partnership radically simplifies the deployment of identity solutions and enables publishers, e-commerce players, and agencies to regain full control of their first-party data, with full compliance and a direct impact on the performance of their marketing activations.

The context: a market undergoing profound transformation

For several years, the digital ecosystem has been facing major structural changes:

✅ The end of third-party cookies: more than 50% of French internet users are already non-addressable via third-party cookies (Safari, Firefox), with Chrome following in 2025 (IAB/SRI).
✅ Browser restrictions (ITP, ETP): Safari limits cookie lifespan to 7 days, sometimes to just 24 hours, drastically reducing the reliability of identifiers.
✅ Rise of ad blockers: around 30% of French users now rely on an ad blocker (Statista 2024), making a substantial share of audiences invisible to brands.
✅ Impact on site performance: traditional tracking scripts slow down Core Web Vitals, harm SEO, and increase bounce rates.

In this environment, server-side activation has emerged as an essential solution, yet it is still widely perceived as complex, slow to implement, and costly.

The First-id x Edgee solution: radical simplicity

The integration of First-id into Edgee offers an immediate answer:

✅ Activation in just 3 clicks and 10 minutes, directly from the Edgee interface
✅ No developers needed: the First-id SDK is automatically injected by Edgee via edge computing
✅ Multiple configuration modes depending on your consent policy
✅ 100% first-party integration, bypassing ad blockers and the limitations imposed by Safari or Brave

In practical terms, a publisher or advertiser can activate First-id across all their domains within minutes, with a negligible integration cost.

How does it work in practice?

When a user gives consent, First-id assigns them a unique identifier.

Concrete benefits

A technological synergy serving the entire ecosystem

This integration highlights the strong complementarity between:

For clients, this translates into:

About Edgee
Edgee is an Edge Computing platform that combines a CDN and a tag manager, enabling companies to deploy their digital technologies simply and efficiently while optimizing performance, security and compliance.