On Thursday, December 5, Minted announced the winners of the third edition of its Adtech Awards, which aim to highlight the role of technology in the consumption, distribution, and monetization of media and their entire ecosystem.
The jury, composed of recognized experts from the advertising and media industries, met in November to review all submissions and award prizes by category.
Gold Award: Best Data Collaboration
Together with Decentriq and Publicis Media, for an outstanding project creating actionable marketing personas for Laboratoires Pierre Fabre using first-party data from 42 contributing media brands.
With the participation of: Camille Bablet, Jenny Rozycki, and Ana Buruiana
Gold Award: Best Cookieless Initiative
Together with Weborama and Cofidis, for a media retargeting campaign carried out without third-party cookies.
With the participation of: Pierre Cholet, Anne-Dorine Laclau-Lamotte, and Juliette Tezenas du Montcel