🚀 Decentriq, a leader in secure data clean rooms, and First-id, an identification expert, join forces to redefine collaboration between advertisers and publishers without relying on emails or third-party cookies. This partnership ensures complete confidentiality and strengthens publishers’ role as key partners in the post-cookie era.
💡 Added Value for Brands and Publishers
By connecting First-id audiences with those of publishers, this partnership offers:
🎯 Democratization of Strategic Insights
🔍 Optimization of Advertising Targeting
📈 Maximization of Publishers’ First-Party Audiences
📊 Accurate Campaign Measurement and Audience Verification
🧪 Case Study: Laboratoires Pierre Fabre
Laboratoires Pierre Fabre tested this innovative solution with several media groups. The process is broken down into four steps:
1️⃣ Identification of consented audiences via First-id
2️⃣ Modeling within CDP/DMP tools
3️⃣ Secure transmission within Decentriq’s data clean room
4️⃣ Analysis of insights from matched First-id data
🌟 Results Achieved
- ✅ Creation of 3,000+ qualified proprietary segments
- 📌 Utilization of 50+ million precise and relevant First-id identifiers
- 📊 Matching 20% to 60% of first-party data without cookies or emails
« From a strategic perspective, these insights allow us to optimize all our processes: (1) creative message calibration, and (2) media planning without the risk of campaign cannibalization. Operationally, we now have ready-to-use audiences for display targeting on enriched and refined segments, with no reach limitations. »
Juliette Tezenas du Montcel, Lead Data Strategist, Publicis Media France
Together, Decentriq and First-id pave the way for a new era of secure data collaboration in Europe, where sovereignty, privacy, and efficiency converge to offer unprecedented opportunities for brands and publishers.