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Category:
Interview
David Folgueira (first.id): “Our 1st party cookie allows publishers to regain sight of a large majority of their ad inventory”.
30 August 2022
Minted. You're leaving Prisma Media, where you were deputy managing director, to launch first.id. What does this project involve? David…
Start-up your brand : First-id joins UDM’s 11th StartUp Your Brand 2023 class.
3 April 2023
First-id helps brands build, optimize and exploit their first-party data, and activate it with their preferred partners. 4 questions to…
Interview with First-id by: the end of third-party cookies, what are the issues for brand advertisers?
13 February 2024
How can you cope with the end of third-party cookies and improve the effectiveness of your marketing strategy?
8 April 2024
Alert: end of third-party cookies postponed! Google has just announced a change in its timetable for the end of third-party…
Gael Demessant, First ID: “We want to replace third-party cookies and offer new uses”.
12 June 2024
Cannes Lions Debrief: highlights from day three
19 June 2024
First-id, 55 and Havas Converged: focus on interoperability, sustainability and AI. Pierre Raoul and Pierre Harand share their experiences with…
DMEXCO 2024: Innovation, Applying AI and the Rise of Retail Media
25 September 2024
How companies can maximise the value of their own data DMEXCO 2024, themed 'Prompting the Future,' emphasised the importance of…